Customer Data Analyst

Customer Data Analyst
  • Eastleigh, Hampshire
  • Full Time - Permanent
  • £40,000 to £47,900 per year
Apply now

About the role

Customer Data Analyst
From £40,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working

We believe anyone can improve their home to make life better. From our Southampton store support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Our Customer team is going through an exciting period of expansion; join us as a Customer Data Analyst and you’ll be a big part of this.

At B&Q we have a hybrid approach to working to increase flexibility in how we work. For this role we expect you’ll be working from our Store Support Office as and when there is a delivery need. Speak to our recruitment team to find out more.

Key responsibilities

Working within the Analytics and Data Science team, under the leadership of the Analytics Manager, the Analysts will work to produce high quality analysis and insights. They will interact with a varied group of stakeholders to build on the understanding of customers, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.

Develop analyses related to understanding customers, CRM & Loyalty, marketing performance, and broader

retail Insight requirements.

  • Help deliver the information provision for “The health of the customer”, including looking at contributions to growth, cohort analysis, churn rates.
  • Working within a matrix structure with other analysts, delivering a wide range of analytical products and projects, focusing on customer behaviour.
  • Deliver PIRs related to the B&Q Loyalty schemes (Club & TradePoint) and CRM activities: identifying opportunities and making informed recommendations.
  • Create forecasting and measure campaign performance across Marketing channels; true incrementality, ROI and contribution to owned exclusive brand mix.
  • Support on deep-dives and incremental analysis into performance to generate actionable insights.
  • Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
  • Bring external thinking to B&Q by maintaining an awareness of analytics usage in retail and other sectors and by keeping abreast of competitor technology and developments.
  • Support the growth of new channels, Services, Digital, MarketPlace and Retail Media with key analysis and information.
  • Alongside the Analytics Manager, help build relationships with key stakeholders from across the business and translate their ambitions and goals into analytical challenges.

Required skills & experience

To be successful in the role you will have experience in:

- Writing complex SQL queries and have had experience working with other languages such as Python or R.

− You have experience working within a matrix environment using Agile methodologies. You can collaborate with different teams and stakeholders, adapt to changing requirements, and deliver your work in an iterative and incremental way.

− You’ve experience working with cloud based analytical platforms such as Databricks, Snowflake, Google BigQuery and the like. You can use these platforms to access, process, and analyse large and complex data sets in a scalable and efficient way.

− You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business. You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase customer retention and loyalty.

− You can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations

− You have a strong attention detail and are willing to take the time to ensure the accuracy of your work. You can check, validate, and troubleshoot your data and code, and ensure they meet the quality standards and expectations.

− You are empathetic to the importance of Data Governance and good Data Quality. You can follow and implement the data policies, standards, and procedures, and ensure the integrity, security, and availability of your data.

− You know the basics of and want to explore new realms of customer behavioural analysis and omnichannel personalisation.

− You’ve used Jira/Confluence before for managing workloads and documentation. You can use these tools to organise, prioritise, and track your tasks and projects. You can also create and maintain clear and concise documentation.

Career progression

What's in it for me?

As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

So we can support you during the application or interview process, please contact for any recruitment adjustments.

We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation. 

If you require any additional support or adjustments to help you make an application, please contact us at

Rewards &

Training &

Learn & Develop at B&Q

When you join B&Q, we want you to be all you can be. From the minute you walk through our doors to the exciting moment you make that next career move, we're here to help you make the most of every opportunity. Thanks to our friendly learning system, Mylo, we make sure you always have the support you need to take on every challenge and fit your learning around your life. Here, we know that the best way to grow is together. 

Flexible learning with Mylo

Mylo is your every day, on the go learning and development partner. Helping you build the knowledge you need now and in the future. With Mylo, you can access training and content, anywhere, anytime and on any device. You can even influence the type of training on offer by rating and recommending content, and letting us know what we can do to improve. Award-winning and featuring over 150 different learning activities - like short videos, articles, workshops and webinars - think of Mylo as your 24/7 training pal, designed to help you make the most of your B&Q career journey.

Developing in role

Learning never stops at B&Q. Whether you've been in your role for one day or five years, there's always something to be curious about. It's why we're always creating learning opportunities and experiences that'll give you the chance to develop your skills. Like our First Line Manager programme: a course that helps our newest line managers build their confidence and management skills. Or our Leadership Development programme that challenges our more experienced leaders to reflect on and adapt their approach for our ever-evolving ways of working.

Building expertise and know-how

We believe anyone can learn the technical skills to do their job with excellence. It's all about attitude and behaviour here. So, if you're passionate about customer service and design, we'll teach you how to create beautiful kitchens. If you're someone who loves being outdoors, we'll help you learn about our garden ranges. And, if you're someone who just loves what we do but doesn't know where to start, we'll help you find the perfect role for you to grow into. 

Accelerated Development Talent Programmes

Whatever goal you're working to at B&Q, we want to help you get there. We do this by designing a number of programmes which help you to practice your skills and learn new ones, gain valuable experiences, learn from others and jump on opportunities that are right for you. From leaders taking their first steps into management to those simply looking for a new challenge, we're there to make sure you achieve your ambitions.


At B&Q, we want every new colleague to understand our values, our customers, and how we work together to achieve our purpose. That’s why we’ve designed an induction programme that’ll give you real insight into our business, our culture and help you feel included from day one. For your first few weeks on the job you’ll work with your team and line manager, mixing online learning with practical tasks, to grow your knowledge a little every day.


A day in the life

Take a tour
around our

Our Store Support Office sits within B&Q House and supports our colleagues and stores right across the UK and Ireland. In our bespoke, modern and eco-friendly building just north of Southampton, you’ll find a friendly team of talented people in a huge range of roles.

Explore our
store support office


In B&Q house, you’ll enjoy an onsite gym, a subsidised Costa, a canteen and restaurant, prayer room, plus open plan and cosy work spaces, an outdoor picnic area, and bike sheds for those who cycle in.


B&Q House has a biomass boiler, solar panels and a rainwater harvesting system. Our building also makes use of upcycled and recycled furniture and fittings, and features natural ventilation, heat retention and CO2 management, all via our very own weather station on the roof.

choose us?

Why Customer Service at B&Q?

Our B&Q Customer Advisors are the friendly faces of our business. They're the ones who work across our stores to provide advice and assistance to each and every customer looking to make their big ideas into a much loved reality.

Why B&Q

Ready to apply?

Step 1:

Apply via

Step 2:

We'll contact you for a phone interview

Step 3:

We’ll carry out a face to face or online interview (and we may request a 2nd interview if the role you're applying for is more complex).

Step 4:

We’ll contact you with feedback, and maybe even a job offer.

Check out our FAQs for more information about interviewing at B&Q.

Customer Data Analyst

  • Eastleigh, Hampshire
  • Full Time - Permanent
  • £40,000 to £47,900 per year