About the role
Employer Brand Manager
Permanent
£63,000 - £70,000 + Pension + PMI + ShareSave + Bonus + 6.6 weeks holiday
Store Support Office, Southampton, Hybrid Working
A rare opportunity to take full autonomy, with the freedom to shape, develop, and make the role your own. Define, develop and embed B&Q’s employer brand across all internal and external channels to position B&Q as an employer of choice. The Employer Brand Manager is responsible for authentically representing the culture of B&Q, ensuring our employer brand and candidate experience reflect our purpose and behaviours, and supporting the attraction and retention of diverse talent aligned to our business strategy.
Key responsibilities
Employer Brand & EVP
- Own the end-to-end employer brand strategy, from insight and concept through to execution and optimisation.
- Translate B&Q’s purpose, behaviours and culture into a clear, compelling and differentiated employer brand.
- Define, develop and evolve B&Q’s Employee Value Proposition (EVP) in collaboration with internal and external stakeholders
- Embed the employer brand internally and externally through consistent, engaging and authentic storytelling
Attraction & Campaign Delivery
- Create and deliver employer brand and attraction campaigns across digital, social and offline channels
- Develop and implement an employer brand social media strategy to grow reach and engagement
- Own the employer brand content calendar, sourcing and creating compelling content (video, imagery, blogs, colleague stories)
Candidate Experience & Advocacy
- Act as an advocate for candidate experience, ensuring it reflects our employer brand promise
- Educate and influence stakeholders on the impact of candidate experience on brand perception
- Build colleague advocacy and alumni engagement to strengthen employer brand credibility
Insight, Data & Performance
- Review and monitor employer brand and attraction data to determine channel effectiveness
- Use insight, feedback and market intelligence to continuously improve attraction strategies
- Track and report on employer brand performance and campaign outcomes
Required skills & experience
Essential
- Proven experience in Employer Brand, Recruitment Marketing, Attraction or Talent Acquisition
- Strong storytelling and content creation skills across digital and social platforms
- Experience influencing and partnering with multiple stakeholders
- Data-led mindset with experience using insight to inform decisions
- Strong understanding of candidate experience and inclusive attraction principles
- Knowledge of employer brand platforms such as LinkedIn, Glassdoor and careers sites
Desirable
- Experience within a large, consumer-facing or multi-site organisation
- Early careers or volume recruitment attraction experience
- Agency management or campaign delivery experience
What's in it for me?
As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact ssorecruitment@b-and-q.co.uk for any recruitment adjustments.
We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.
If you require any additional support or adjustments to help you make an application, please contact us at recruitment@b-and-q.co.uk.
Training &
development
Learn & Develop at B&Q
When you join B&Q, we want you to be all you can be. From the minute you walk through our doors to the exciting moment you make that next career move, we're here to help you make the most of every opportunity. Thanks to our friendly learning system, LEO, we make sure you always have the support you need to take on every challenge and fit your learning around your life. Here, we know that the best way to grow is together.
Flexible learning with LEO
LEO is your every day, on the go learning and development partner. Helping you build the knowledge you need now and in the future. With LEO, you can access training and content, anywhere, anytime and on any device. You can even influence the type of training on offer by rating and recommending content, and letting us know what we can do to improve. Award-winning and featuring over 500 different learning activities - like short videos, articles, workshops and webinars - think of LEO as your 24/7 training pal, designed to help you make the most of your B&Q career journey.
Developing in role
Learning never stops at B&Q. Whether you've been in your role for one day or five years, there's always something to be curious about. It's why we're always creating learning opportunities and experiences that'll give you the chance to develop your skills. Like our First Line Manager programme: a course that helps our newest line managers build their confidence and management skills. Or our Leadership Development programme that challenges our more experienced leaders to reflect on and adapt their approach for our ever-evolving ways of working.
Building expertise and know-how
We believe anyone can learn the technical skills to do their job with excellence. It's all about attitude and behaviour here. So, if you're passionate about customer service and design, we'll teach you how to create beautiful kitchens. If you're someone who loves being outdoors, we'll help you learn about our garden ranges. And, if you're someone who just loves what we do but doesn't know where to start, we'll help you find the perfect role for you to grow into.
Accelerated Development Talent Programmes
Whatever goal you're working to at B&Q, we want to help you get there. We do this by designing a number of programmes which help you to practice your skills and learn new ones, gain valuable experiences, learn from others and jump on opportunities that are right for you. From leaders taking their first steps into management to those simply looking for a new challenge, we're there to make sure you achieve your ambitions.
Induction
At B&Q, we want every new colleague to understand our values, our customers, and how we work together to achieve our purpose. That’s why we’ve designed an induction programme that’ll give you real insight into our business, our culture and help you feel included from day one. For your first few weeks on the job you’ll work with your team and line manager, mixing online learning with practical tasks, to grow your knowledge a little every day.
Explore our
store support office
Facilities
In B&Q house, you’ll enjoy an onsite gym, a subsidised Costa, a canteen and restaurant, prayer room, plus open plan and cosy work spaces, an outdoor picnic area, and bike sheds for those who cycle in.
Sustainability
B&Q House has a biomass boiler, solar panels and a rainwater harvesting system. Our building also makes use of upcycled and recycled furniture and fittings, and features natural ventilation, heat retention and CO2 management, all via our very own weather station on the roof.
Ready to apply?
Step 1:
Apply via bandqcareers.com
Step 2:
We'll contact you for a phone interview
Step 3:
We’ll carry out a face to face or online interview (and we may request a 2nd interview if the role you're applying for is more complex).
Step 4:
We’ll contact you with feedback, and maybe even a job offer.
Check out our FAQs for more information about interviewing at B&Q.