Retail Marketing Manager

Role Purpose: 

Our Retail Marketing Managers play a key role in supporting marketing activities within our stores. Managing a team of Retail Marketing specialists, they focus on increasing conversion and enhancing customer engagement, primarily through the deployment of impactful point of sale materials that make it easier for customers to shop our stores. Activities can range from the execution of promotional campaigns, development of new product and services displays, through to the creation of whole-shop POS suites for new store formats.

Duties

• Project manage all POS activity for the assigned project in line with agreed timescales
• Collate POS requirements, prepare the full POS brief, CPA and resource plan. Obtain sign off from key
  stakeholders.
• Define the specific POS elements and equipment needed to deliver against the full POS brief, complete the print
  brief and communicate to the relevant printers and equipment suppliers for all stages of the project (eg, lab
  setups, trial stores, roll out)
• Review cost estimates to ensure best value and liaise with the budget holder for the project. Issue purchase,
  maintain trackers and process invoices in a timely manner
• Collate content (e.g., product information, imagery) and create any additional copy required ensuring that it’s in
  line with our brand tone-of-voice
• Brief design and artwork requirements and manage the associated proofing and approval process
• Ensure that all outputs take account of brand guidelines, challenging these where appropriate
• Liaise with the insights, brand & proposition teams to ensure solutions address the customer needs and aligns to
  the defined shopping journey
• Champion the customer by ensuring that executions prioritise ‘reasons to believe’ (e.g., low price, product
  benefits), support for the purchasing decision (e.g., help and advice) and cross sell/ upsell opportunities (e.g.,
  services, full project sales) wherever appropriate.
• Consult with the relevant category marketing/ trading manager to check alignment with other activities/ channels,
  paying particular attention to OMNI alignment
• Represent Retail Marketing at relevant project or cross functional liaison meetings (e.g., Customer Planning,
  Retail Feedback, Visual Merchandising, Lab walks, Property programme) updating the team on actions, issues
  and outcomes as necessary
• Update key stakeholders throughout ensuring appropriate approvals are obtained at each stage
• Communicate distribution, set up and installation information/ requirements to interested parties (e.g. project
  teams, installers, central retail, PED centre and stores allowing sufficient lead time for best execution.
• Monitor feedback channels and issues logs, initiating remedial action as required
• Review execution via store set ups and initiate in store PIR to identify opportunities for continuous improvement
  where appropriate
• Identify efficiencies and opportunities for cost saving on an ongoing basis (e.g., ways of working, new POS
  formats, materials, print quantities, templating)
• Constructively challenge the status quo seeking innovative ways to engage with our customers and making it
  easier for them to shop our stores
• Manage their team using their own retail marketing expertise and experience to support and develop them in their
  roles.
• Provide regular feedback on team performance. Support with the recruitment and onboarding of new team
  members
• Support the Head of Retail Marketing in managing workload across the team, deputising for them as required