About the role
TradePoint Social Media Manager
Permanent
From £35,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a TradePoint Social Media Manager and you’ll be a big part of this.
Key responsibilities
Responsible for ensuring TradePoint is seen as the no.1 destination for the Trade across our social channels by consistently generating fresh ideas that drive engagement with the Trade. We want to champion our Trade-relevant range and services in the most engaging way possible through creative thinking and compelling content.
The role is responsible for planning and managing TradePoint’s social media strategy, including entertaining and interesting campaigns and activations to increase engagement, grow social followings, drive footfall and traffic, brand loyalty & preference.
As a core member of the TradePoint marketing team (and working closely with the B&Q Social, Content and PR team), this role will lead TP’s social media planning and development, crafting/briefing compelling content and staying on top of the latest social media trends.
Key Accountabilities / Responsibilities:
Develop social media campaigns:
- Lead social media activations for the year, creating the social media content plan inclusive of production, scheduling, measuring and reporting, including:
- Trading messaging.
- Create core campaign moments, e.g. International Women’s Day
- Trade day/Surprise and delight events promotion – lead up and execution
- Newness giveaways and other competition opportunities
- Create own memes around trade essentials e.g. CT1
- ASMR content (light switches, screw box shaking etc)
- Interview key tradespeople in store on their favourite tools/why B&Q/why go into trades etc
- Utilise TradePoint colleagues to create TradePoint product experts / call in brand experts such as Erbauer to do product demos and reviews.
- Reshare/collaborations on appropriate high performing relatable content from other content creators (especially anything from Fix Radio/The Bald Builders)
- Expansion into other social channels (predominantly TikTok)
- Responding to customer comments on organic social posts across TP Facebook page (supported by Teleperformance)
- Re-establish a presence on Instagram and create a new presence on other platforms that are relevant to the Trade.
- Create plans that meet the specific needs of each social media channel to ensure a truly personalised and tailored content approach.
Influencer relations:
- Establish relationships with social media content creators to develop a network of TP ambassadors.
- Working closely with the influencer and affiliates team, develop content briefs to ensure we have a suite of engaging collaborative user generated content.
- Work with tradespeople content creators to gather reviews (gain their reach + creates content for us to repurpose) examples such as Simon Bowler
Staying ahead of trends:
- Ensures best in class at all times
- Stays ahead of social technologies and trends to ensure TP is seen as a leader in social media content creation.
- Identities relevant social opportunities that TP could explore.
- Facilitates daily reviews on trending topics and agile opportunities to maximise trends and engagement.
Manages measurement of effectiveness of social media activity:
- Strives for high performing social content.
- Reviews and analyses insights and performance to help shape future content plans.
- Works to business objectives and KPI’s to ensure we are achieving/exceeding our goals.
Required skills & experience
Required Skills & Experience:
- Proven experience of planning and creating social media content
- Competent user of social listening tools and experience analysing performance
- Competent at interpreting campaign briefs and brand guidelines (eg. tone of voice) to create effective social media campaigns
- Proven experience of managing social media campaigns and budget allocation
- Experience of working with content creators/talent
- Event management experience would be desirable
Career progression
What's in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.
If you require any additional support or adjustments to help you make an application, please contact us at recruitment@b-and-q.co.uk.
